Best Ecommerce Features to Improve B2B User Experience
User
experience in eCommerce is defined as attracting, engaging, and converting
visitors to buyers. However, the eCommerce industry has evolved to a great
extent and it’s not all about personal shopping. Just like individuals,
businesses are also buying supplies or merchandize online through the B2B (Business
to Business) portals. A pleasant, intuitive user experience can make all the
difference in business growth and Magento extensions prove to be great support in attracting and retaining
valuable business-to-business customers.
Buyers at
the B2B portals are different to B2C in three ways:
- · They know exactly what they want.
- · They order in bulk.
- · They make similar orders repeatedly.
The above
points make it worth notable how important B2B customers can be for the
business growth. It is, hence, worth putting effort into making the right
decisions when creating strategies on delivering best possible experience to
the corporate buyers.
Here we’re
showcasing the top features you can use to improve B2B user experience:- Streamlined Product Navigation
As mentioned
above, a B2B customer is different to the personal shopper and knows exactly
what to buy and the quantity is often in bulk. Streamlined and robust product
filtering can be a huge benefit in ensuring that a particular type of product
is located quickly. Mega Menu
extension for Magento proves to be a great support in this journey, providing a
better user experience by allowing buyers to shop easily. This allows customers
to quickly narrow down products from their large catalogue.
Usually, the
B2B customers are already familiar to your product range and the catalog. The option
to order by SKU is indispensable.
- Bulk Means
Bulk
Businesses
are likely to order in bulk, whether purchasing for resale or stocking for
business needs. This gives your online shopping portal a great opportunity for
discount pricing incentives. Magento offers great flexibility to retailers, but
there’s a lot that can be done to make the experience better. Allowing them to
negotiate over the price when buying in bulk would turn the tables for better
results. “Request a Quote” is again another great Magento extension, aimed to help you grow. Multiple B2B
platforms are using this platform to allow their shoppers negotiate over the
price when they’re buying products in bulk. Store admin can approve, disapprove
or suggest a suitable price for the product order. This dramatically speeds up
the shopping experience for B2B customers ordering bulk products from T-shirts
to tattoo needles.
- Repeat and Scheduled
Ordering
Since you’re
targeting businesses, there’s a chance that your target audience may be busy
creating growth and customer retention strategies. It makes sense to give them
a peace of mind with repeat and scheduled ordering feature.
Your
partners might want to place and repeat the same orders on a daily, weekly,
monthly and annual basis. “Auto Reorder” will make sure they don’t spend too much time on ordering the same
products. Instead, they can choose to reorder the whole cart products in a
single click.
- Analytics of
B2B Customer Experience
This may not
be in direct relation with the sales, but has a lot to do with it. You know
what products are trending and what changes can be made to grow sales in a
particular location. “Geographical Sales Report” proves to be a great support in assisting online retailers
to understand how their customers behave and what they are really buying in
particular locations across the world. This way retailers can create strategic
marketing and business improvement plans for better growth.
The sales
report can be classified in different countries and is available for download
in CSV file for better insight into the analytics.
- Final Words
The number
of success stories of personalized B2B platforms is rising. And the trend is
going to grow in the future as well. In a couple of years, ecommerce companies without
a portal with better B2B user experience might get lost behind.
Ensuring the
personalized and unmatched B2B experience is going to be the major factor for
business growth in the coming years. And since developing custom
functionalities seems to be a costly affair, Magento extensions prove to be great support for the business owners and the
developers.
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